Craig Rich is a Managing Partner at iOLAP responsible for providing leadership and continued growth in iOLAP’s Big Data and Analytics Consulting Practice. Craig is a strong leader with over 20 years of professional services experience in data and analytics. Craig’s focus is bringing new innovative technology and capabilities to our clients to help them utilize data more effectively, enabling new business outcomes and results for our clients. Prior to iOLAP, Craig spent 19 successful years at IBM and PwC in their Business Analytics Practice. At IBM, Craig was a Vice President and Partner responsible for leading the Business Analytics Consulting Practice for the IBM NA SAP Service Area.