AT&T

Client Description

AT&T Inc. is a communications holding company. The Company, through its subsidiaries and affiliates, provides local and long-distance phone service, wireless and data communications, Internet access and messaging, IP-based and satellite television, security services, telecommunications equipment, and directory advertising and publishing.

Challenge

AT&T wanted to convert an existing churnlite process into a Teradata data mart to, analyze subscriber data, and optimize call center performance management.

Solution

iOLAP identified anomalies in the e-commerce data mart, and documented areas of architectural improvement in the existing ETL process.

Benefit

AT&T now has a robust solution, with faster data delivery times and cleaner data, driving a positive ROI.

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